Read it here.

In addition, the Republican Party’s brand is in tatters. President Bush’s approval rating is at 30 percent, up two points from last month’s poll. Also, for the 25th consecutive survey, more view the Republican Party negatively (48 percent) than positively (31 percent). By comparison, the Democratic Party has a 43-37 percent positive-negative rating.

Furthermore, just 13 percent in the poll believe that the country is headed in the right direction. That’s the lowest percentage on this question ever in the history of the NBC/Journal poll. In July 1992 — the year that challenger Bill Clinton beat incumbent President George H.W. Bush — 14 percent said the nation was on the right track.

Perhaps more ominous for McCain, by 55-40 percent, voters say they prefer a presidential candidate who will bring greater changes — even if he’s less experienced and tested — to an experienced candidate who would bring fewer changes to existing policies.

“McCain can’t make this election about experience. Re-running Hillary’s campaign isn’t going to be enough,” Newhouse says, referring to Sen. Hillary Clinton, whom Obama edged for his party’s nomination. (Emphasis added.)

So right now, we have an electorate that is not getting what it wants from John McCain and the Republican Party.

We have an electorate that is focused on changing things for the better. Not rehashing who was for/against the surge, but beginning the process of getting us out of the mess. Not making misleading statements about an opponent’s tax policy and pretending one knows about the economy, but taking us on the road out of Iraq and into Afghanistan if necessary.

Surprise, surprise: “change” is the operative word.

This doesn’t happen with the kind of moralistic and judgmental politics of the past the McCain campaign and the Republican Party like to practice. In order to create the positive change we need, the change in which we’re all called to participate, we need someone that wants to sit down and go about things pragmatically. Instead of having a self-serving cabinet, he’d appoint a cabinet consisting of the best and brightest America has to offer. These people would be hired because of their talents and prowess in their respective areas, not because they’d necessarily be loyal to the president.

While the calling from the public for a candidate with Obama’s profile seems to be there, Senator Obama himself has not quite made the sale yet. There are still months left in the campaign for him to do so. But the McCain campaign should take note that a campaign based on the experience argument is not going to be successful.